This campaign centered the important role of relationships for our target audience. We crafted a bold, inclusive and sexy campaign dialed in on bringing back a man’s confidence, so he can bring his best self to his partner. “Be Roman Ready”, nods to the confidence that ED treatment brings both inside and outside the bedroom. It even created a bit of a moment online.

This campaign included an extensive OOH campaign and digital placements, featuring a diverse cast of couples across age, ethnicity and orientation, celebrating relationships in all their forms.