ED members often complain about how finicky and slow Viagra is to use. They spend a lot of mental energy thinking about whether they should eat a salad or steak for dinner or when they should take their medication ahead of getting intimate.

Ro is changing that with Sparks: compounded ED treatment combining sildenafil and tadalafil. It works 200x faster than Viagra and lasts up to 36 hours. To launch, we created assets across every touchpoint. Tonally, we wanted to highlight the innovation with a powerful, technical language while acknowledging the fun Sparks can unlock for a couple.

The Sparks launch has led to some of our highest sales days in the last four years. All work was created entirely through our in-house team, from product naming through to TV production.