Where ‘Roman Ready’ explored the anticipation of sex, and ‘It’s On’ explored the immediate moment of sex; for our next hi-fi campaign, ‘10 More Minutes’ explores the positive ripple effects a great sex life has on other parts of a relationship.

Our insights showed members report feeling more confident in their relationship once they start ED treatment through Ro. One member shared, “[My partner and I] are definitely more in sync since starting my treatment journey. On the days we have sex nothing can really get us upset at each other. We just work better. More accepting towards each other, in a really good place where we can do anything we set our minds to…”

We worked with Stadium to bring this spot to life, casting a real married couple to bring real intimacy to the set. We also chose to shoot on 35mm film to add an extra dimension of reality and tangibility to the finished product.

Credits

Creative Director: Katie O’Keefe, Lillie Ferris
ACD: Topher Cusumano
Art Director: Luka Gavasheli
Director: Fara Goshesh
Production Company: Stadium