On/Go Covid Tests
When the US was experiencing a shortage of rapid test availability and a rise in cases in fall 2021, Ro took action to source rapid tests and quickly bring them to market.
As the accountable on the project, I led a cross-functional team of product, tech, ops, marketing and growth to quickly build and launch the On/Go rapid tests. We were able to deliver hundreds of thousands of tests when people needed them most.
Press
Creative Director: Katie O’Keefe
Copywriter: Clarissa Aranda
Designer: Talon Hernandez