Katie O'Keefe
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British Airways

Yourope

British Airways presented us a problem: young Americans don’t know that British Airways flies to destinations outside of Great Britain.

So we created an 4 city, interactive, choose-your-own-adventure film series Youtube to highlight that it’s not Europe, but YOURope (sorry!).

I continue to be proud of this project for our embrace problem-solving through technology, as we built this with YouTube’s newly created Annotations Engine (oh yes, this project is old.).


Client: British Airways

 

Campaign Trailer

 
C1 - Barcelona End.png
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C2 - Berlin End.png
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C3---Paris-End.png
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C4 - Rome End.png
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